Strategy across Google product teams, led by Google Health; present strategy and recommendations directly to Google.

• Google Health rebrand & Fitbit Air launch: Shaped positioning and brand personality as Fitbit rebranded to Google Health, balancing Fitbit's long-built trust with Google's vision for AI-powered health. Owned social and content strategy, launch calendar, creative briefs and partnerships, including the Stephen Curry Fitbit Air Special Edition, which gained 1.8K+ likes on its launch reel.
• Fitbit Edge launch: Led social strategy for Google Health's newest tracker; the launch content earned 4.1K+ likes on its lead post.
• Fitbit Air Metal Mesh band: Positioned the band as an accessory, pushing the brand toward high-end, editorial product.
• Google Health always-on: Own the monthly evergreen strategy, turning Google Health app features like the Gemini-powered Health Coach, and cultural moments, into a steady content plan.
• Google Workspace: Defined the product narrative for Google's AI video app, using market research and competitor analysis to choose which features were most strategic to advertise. Worked directly with Google to align on product and marketing strategy, then launched a 5-part content series.

• Built end-to-end marketing, content and brand strategies for a portfolio of client brands, grounded in market research and user behavior data.
• Presented social plans, research insights and partnership opportunities to clients; managed client goals and communications.

• Found the biggest friction points in onboarding through user interviews and surveys, leading to a revised client communication and onboarding strategy.
• Turned findings into journey maps, personas and presentations that guided strategy across teams.

• Secured US retail distribution at Sprouts Farmers Market (May 2022) by building the protein bar startup's brand personality, social presence and content from scratch, and running its partnerships with local fitness and wellness businesses.
• Directed a team of five on outreach campaigns, showcases, co-branded events, pop-ups and sampling programs; hired photographers and launched digital newsletters.